We are a boutique consulting firm with a focus on business model creation, international expansion, and marketing & sales turnaround practices.
With vast experience in consumer goods and emerging markets, we are always eager to take on new challenges that require brand building, commercial expertise or financial planning.
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Our clients range from multinationals in need of a growth play, to supporting PE firms on due-diligence, or helping local manufacturers and tech start-ups expand their business with some of the industry's best-in-class methodologies .
PHILOSOPHY & VALUES
| what sets us apart
Go the depth - from strategic discussions at board level to the execution with managers.
Data driven and extremely resourceful especially when information is scarce.
Structured and framework approach to problems.
Operate with discipline yet agile to meet changes in the client’s side.
Capability building, by working closely and across client’s organization and it’s partners.
Breadth across countries, functions, industries.
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“The secret of getting ahead, is getting started.”
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Mark Twain
SERVICES
| from broad to specific, we tailor to your needs
- BROAD -
Business model design.
Business turn-around plan.
International expansion strategy.
Marketing & sales plan.
- SPECIFIC -
Landscape assessment & market research.
Portfolio and innovation strategy.
Brand equity development.
Packaging design, comms & advertising strategy.
Route-to-market and distributor set up.
Pricing and promotion strategy.
Organization design & capabilities.
Management systems & information flow.
CLIENTS / ALUMNI / PARTNERS
/ who we've worked with
“Azamur Strategy brought a level of methodical thinking, analysis, and structure to the commercial plan that is unique to our category. The strategy and actionable frameworks, that concretely mapped our path forward, were world-class. Francisco was our partner in effectively leveraging our board to gain strong buy-in from key stakeholders on our plan. While the engagement was focused on the commercial function, the thinking, tools, and ways of working set new standards for our organization as a whole."
Alex Chappette, Founder & CEO at Kenyan Originals
FOUNDER
Francisco has 15+ years of experience in brand management, multifunctional team leadership and organization/business turnaround, most of them spent with Procter & Gamble in marketing, sales and general management roles.
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He completed a variety of assignments across different business units, in both headquarters and local markets. In his last role, at director level, he was overseeing P&G Fabric Care business across Sub-Saharan Africa, based out of Nairobi and Lagos.
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Francisco's key skills are: product innovation, brand launch in new markets, financial planning (incl. P&L), ad/campaign management, consumer research and local talent development.
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His mostly recognized core strengths include: strategic thinking, decisiveness and operating with discipline. At heart, Francisco is an experience seeker with strong bias towards action.
Francisco Gala
“If you can’t explain it simply, you don’t understand it well enough.”
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Albert Einstein
OUR REACH
| extensive experience across borders and industries
Work experience spanning across 4 continents and more than 50+ markets in the consumer packaged goods, food & beverage, fashion & apparel and tech space.
APPROACH
| a structured methodology to each business case
Example on the step by step approach applied to a typical business turn-around project.
“It is the mark of an educated mind to be able to entertain a thought without accepting it.”
Aristotle
